Personality Types Decide to Buy in VERY Different Ways

In the entire world – despite the fact there are 7 billion people – each of us is one of just four “personality types,” the Thinker, Mastermind, Olympian or the Diplomat. And each type is very different from the others.

Each type thinks and feels differently. Each sees the world and gathers data differently, sees their desires, likes and dislikes, distractions and objectives differently.

And each type processes information differently, especially when making a buying decision.

Because personality types do so much differently they must be sold differently.

For example, one type wants details, another type hates details. One type wants to know what others think, but their opposite type doesn’t much care. Still another may want your product simply because she "must have the next big thing!”

Try to get ALL THAT into ONE sales letter.

Sending the same sales messages to everyone and expecting them all to be persuaded to buy your product or service doesn’t work. Once believed logical and the best way to market, it’s not logical any more.

This is simply because “one size fits all” sales programs won't connect with all four personality types. TQM does connect. With personality-specific messages that reach everyone and that can dramatically increase response.

What TQM does …

TQM can identify the personality type of each prospect and customer in your files, then show you how to create and deliver personality-specific messages that speak to them in their own “voice.” They begin to trust and like you, find more value in the relationship and have an altogether better user experience. Best of all, they are much more inclined to buy from you.

TQM can accomplish this turnkey or we can provide coaching on a consultative basis. Please contact us for more information.

Take our personality test to learn more about yourself and pick up tactics on how to market with personality-specifics.